I have worked in digital marketing and on websites and web design since 2001. Before setting up This Demanding Life, I worked for London based independent Estate Agents and then spent 10 years working first as an Early Years TA then as the Head of Communications, IT & Marketing for an Independent prep school.
In 2013 I started freelancing, working with (mainly) parent-led start-ups, getting them started up, designing and building websites as well as offering Social Media strategy and business development consultancy. During this time I held a strong position in the Independent school sector, running Social Media workshops and seminars, blog writing for schools, parenting & school magazines and education services as well as devising the business development and marketing strategy for a well known schools market research company.
2016 saw a big change for me as I decided to move on from the Independent education sector and fully work for myself, working with start-ups. Most of these are with parents who, now they have a family, feel the corporate world is not for them and there is no better time than the present to forge a career in an area they love.
Working with parents is an empowering process. Who else understands how tough trying to fit everything in can be? I have 2 boys, aged 8 and 4 and last year we adopted Stitch, our neurotic dog. Every day I feel as though I’m hitting the ground running, often with the wrong contents for the situation in my handbag. I have a list for everything and am freakishly organised when it comes to work but cannot boast the same organisational skills when it comes to remembering to bake for the termly cake sale.
I am proof that if you want something done, ask a busy person! Like with parenting, creativity and online marketing does not just happen during the hours of 9 – 5 and This Demanding Life was created to be a flexible working solution for our clients as much as it is for us. Therefore the team is comprised of people who have boundless enthusiasm, enormous skill and the opportunity to work during the hours in which they are most productive.