There’s no calls to action
Ever been on a website and you’re left a little confused and not sure what you’re meant to be doing? You’ve read reams of text, looked at photos but it just sort of ends. You’re not alone. Often when people create their websites they think the aim of the site is as a ‘shopfront’ for the business and people will see it, like it and get in touch via the contact page.
In real life this doesn’t happen. If you’re not telling people to contact you/book a call/buy your product now, how on earth are they going to know that’s what you want them to do?
Make sure there’s a really clear call to action, at least at the bottom of each page. Successful sites have them in each section too, to save the user from having to scroll up or down to find the button. Remember, the least amount of clicks for the user can mean the maximum amount of sales/enquiries for for you.