Do you ever come across memes in your feed that say something quite profound followed by #readthatagain?
I’m going to level with you. In most cases I’m not known for playing by the rules. Some rules I’ll follow – for example the rules to building a successful website. Other rules, not so much.
I can guarantee that if someone hashtags ‘read that again’, I am not going to read it again. If something is so profound or impactful we don’t need to read/see/hear it again. We’ll remember.
After all, did Martin Luther King Jr say ‘I have a dream…….. listen to that again’? of course he didn’t.
He delivered a speech so powerful that his words became iconic and the speech has been played over and over again for years after his death.
How did he do that?
➡️ He got straight to the point – no wishy-washy introduction.
➡️ He talked about what the future could look like for his audience.
➡️ He was consistent – he uses ‘I have a dream’ regularly throughout the speech.