People often ask me what makes a great website? Not just a good one, a great one.
Whilst there are lots of moving parts to a website which will all have an effect on how well it performs, the reality is, you could strip all those parts (like strong branding, good imagery, fast hosting) away and still have a website which converts visitors into customers and makes a lot of money
It’s all down to storytelling. Your website is telling a story through your pages.
I’m guessing you’ve probably not thought about it in this way before. So often when we’re gathering content to create or rebuild a website we’re busy thinking about:
The calls to action.
Yes, they’re all really important parts of a successful website but the first thing we want to do is look at what story our website is telling people.
The most important thing about you website is for it to be relatable – if your visitor can relate to the story you’re telling, they’re most likely going to turn into your customers.