So, how do you describe what you do? Well, let’s start with a super-simple sentence. Try completing the following:
I help [who you work with] to [what you do for them], so they can [result of working with you].
So, for instance, if you were a life coach for parents, you could say:
I help busy parents to balance work and home life so they can feel more relaxed.
Once you have a sentence you like, you can put it near the top of your homepage, so visitors quickly get a sense of what you offer. It also comes in handy when networking as a succinct introduction.
If you want, you can slightly rejig the sentence by turning the ‘so they can’ bit into your headline (since it’s based around the benefit of your product/service), with the rest of the sentence below, like this:
Become a more relaxed parent.
I help busy people balance work and home life.
And voila, you’ve got a clear and simple start to your site.