A link that goes from one website to another. If you link to another website from a page or post on your website you are creating a back link.
This is the address of your website – for example: thisdemandinglife.com
This is a search engine score which ranks how well your website is going to perform in search engine results. (This is why optimising your website and content for search engines is important).
Functionality relates to the different functions available to add on to a website for example the WooCommerce plugin adds a shop functionality to a website.
This is the server which stores your website files known as ‘hosting’ your website.
This is a page designed solely for someone to ‘land on’. It will have a clear call to action – sign up, buy now etc. It usually is independent from the website (you can’t navigate to the rest of the site) and the visitor would have been led to the page via a link on Social Media or in an email.
This is how long it takes for a website page to load. How fast your website is directly affects how well it ranks on Search Engines. Things which affect load times are: server speed, size of images, number of clickable elements (like buttons) on a page.
This is a fancy word for menu. The main navigation is the main menu on the website.
Page Builders are used to build the styling elements of websites such as text and image blocks. The most popular website themes come with page builders: Divi, Avada, Elementor. There are also stand alone page builders such as WP Bakery and Beaver Builder.
A platform is the software used to build a website on, there are many but the popular ones are: WordPress, Joomla, Drupal, Magento, Wix, SquareSpace, Shopify.
Plugins are used to extend the functionality on WordPress websites. You can have plugins for anything – contact forms, calendars, anti-virus, design & styling, there are over one million available.
Reskinning means using existing code for the framework of a website or app and building styling elements on top of it. This method is used when working with prebuilt websites and templates.
Stands for Search Engine Optimisation. This is where you run through procedures which makes your website and its’ content favourable for search engines (like Google) to choose your website in their search results.
Another word for Landing page. Squeeze pages particularly focus on collecting ‘opt in’ email addresses.
Stands for ‘Secure Sockets Layer’. The technical explanation is it establishes an encrypted link between a website and its visitors which protects the website visitor when on the website. The layman’s explanation is it provides the little lock symbol next to your website address and if you don’t have an SSL Certificate (this gets setup with your website hosting) visitors will get a security warning when trying to access your website.
This is a prebuilt website which you can then drop content into. There will be limited ways in which you can alter the design to make it fit your brand. Wix, SquareSpace and some free WordPress themes offer templates for website building.
These are building tools for WordPress. A theme will have the framework and tools (see page builders) to build custom websites.
Stands for ‘Uniform Resource Locator’ – it’s essentially an address for different website pages. It uses the domain followed by the category or name of the page. For example: https://thisdemandinglife.com/digital-resources/
Replacing existing branding with another. For example you can use a White Label plugin to replace the name ‘WordPress’ with your own website on the admin login page. It’s also the technical term if you were to use a website template and replace the generic brand with your own.