Yes, we know, it’s brilliant when you think of just the right word for something. Even better that you’ve made up the word yourself so no-one else has heard of it yet.
This is also the problem – the word’s made up and no-one else has heard of it.
People buy from people based on a ‘know, like and trust’ basis. They get to know you by spending time on your website, following you on social, recommendations from friends etc. If they’re engaging with your content then the chances are they’re getting to like you and the more they like you, the more they’re going to trust you and, when they’re ready to buy, they’ll buy from you.
So here’s where the made up words come in. If you’re making up words then it’s hard to build up that trust. If you’re making up words you could also be making up other things, like the testimonials on your website or the sales you claim to have made. Trust me, making up words may sound fun but it won’t win your friends or make you sales.
Instead of making up words, look at the way you’re using words, it Amy be that your copy needs to be more engaging. A copywriter will create engaging website copy as well as dramatic headings and sub-headings to help hook the visitor in and keep them reading for longer.