A load of people who aren’t your audience are also there – if they see your posts, ignore and don’t engage with them, this will work against you as the Social platforms algorithms will decide your content’s not good and not worth putting into peoples’ feeds.
It’s social – people can comment on and review your posts and products with negative feedback.
It’s conversational – you have very little control over what people comment on your posts and it can be difficult if arguments spiral out of control on one of your posts.
There’s Social Proof – people can end up liking and following your account/page because their friends do when they’re not interested in your product – this can lead to them not engaging and then your social channels stop showing your posts to anyone.
There’s structure and boundaries – you’re not free to post absolutely anything you want, you can’t always display content in the way that best suits you/your product. People can report your content and it can be taken down.