Season 1, Episode 8 – Creating a community with John Espirian

Are you struggling to find your tribe?

Would you like to know more about online communities?

The entrepreneurial journey can be a lonely one. Finding your tribe and creating a community can make all the difference between continuing your journey successfully and having a negative experience. No one likes to feel they're alone.

John Espirian is an expert at creating communities, having created the Espresso plus community with hundreds of members, he talks to us about how he achieved it.

With bonus information of how to learn to navigate LinkedIn and about UpLift-Live, the first of its kind, LinkedIn-focused conference taking place on 21st March, this episode is a must for all entrepreneurs looking to build or grow their network.

You can look up UpLift Live here:

John’s LinkedIn services include 1-to-1 consultations and private training sessions for corporations and membership organisations.

You can find John here:

and his LinkedIn profile here:

Episode Transcript

[00:00:00] Holly Christie: Hello and welcome to episode eight of Your Business Online Your Way, the podcast to help you to achieve small business success. I'm Holly Christie, your host. I'm a website developer, mentor, and small business strategist. I have two website mentoring companies, This Demanding Life, to help small businesses make an impact and get seen online, and Simply Sites, for budding businesses wanting a stellar website.

[00:00:36] Today I have a very special guest for you. He's known for being relentlessly helpful. He is an author, a trainer, a LinkedIn champion, and he's here to share his experience of building communities and how to find your tribe. Ready? Let's get started.

[00:00:58] We give a big welcome to John Esperian. John is the relentlessly helpful, self confessed LinkedIn nerd, and he's the author of Content DNA. He leads a community, it's amazing. It's full of small business owners like you and me. And it's called Espresso Plus, and John describes it as the ethical small business.

[00:01:19] It's for ethical small business owners who want better online visibility and best practice for LinkedIn. And, um, John, you, first of all, welcome.

[00:01:29] John Espirian: Oh, well, thank you so much for inviting me on, Holly. It's always great to speak with you. Oh, well, I am

[00:01:33] Holly Christie: thrilled to have you here at particularly because we've been LinkedIn buddies for a very long time now.

[00:01:39] And I this year, particularly, I've decided to go with a LinkedIn first strategy to my marketing, whereas before it was always Facebook first, and that sort of thing. And everything so So, the same but different on LinkedIn, and I'm so grateful when I get your tips or, you know, just being able to say to you, oh, am I doing this right, and inevitably the answer is no.

[00:02:03] Um, but you always tell me how to do it right, how to get it right. So how did it all start for you

[00:02:11] John Espirian: with LinkedIn? Oh, well, I was I was a copywriter at the time, and I was looking for more leads for my business and nothing was really working on social media. You know, I tried Twitter, tried Facebook. I tried Instagram.

[00:02:23] I tried Snapchat. I mean, it's just like nothing was happening. And it's only when I decided to go all in on LinkedIn at the start of 2017 that things started to happen. And even then it wasn't quick. You know, the first nine months, nothing happened at all. But I just thought I need to learn how this platform works.

[00:02:39] You know, my clients are likely to be here. So, And what I ended up doing is documenting, like, every time I found out something new about LinkedIn, I just ended up sharing, like, oh, this is how this works, or this screen leads to this, and, and eventually, I became known as, you know, the, the guy who can explain how LinkedIn works, and here we are, so, like, six, seven years later, that's actually my business now, is helping people to get better results from the platform.

[00:03:03] Holly Christie: Which is incredible. I was actually recommended to you through my sister. We both, um, set up in business at the same time, and she had seen you had created a video on your LinkedIn feed, and she contacted you and asked you what video, um, software it was that you were using, and she's still using that software today, actually, and she said to me, you have to connect with and follow this guy on LinkedIn.

[00:03:26] He is the nicest guy on LinkedIn, and I think we can absolutely Absolutely. Have a like trademark after that. Tell us where Relentlessly Helpful came from because it's just such a great brand.

[00:03:37] John Espirian: Yeah, I mean, that was just a moment of luck. To be honest, I was on stage at a conference and was asked an unscripted question, which was how are you going to remain relevant in a world full of options?

[00:03:48] And I just said, well, I'm going to create relentlessly helpful content. And that was captured on, that was captured on camera and a couple of people said afterwards, that was a really good thing. I was like, I hadn't planned it, but thank you. And then I just reflected on it and I thought, yeah, well that's, that's kind of what I'm trying to be.

[00:04:04] That is me. I'm not, I'm not making it up and I've stuck with it. And now every time I introduce myself, every time you see my LinkedIn profile, it's, it's there. Um, as a way of, it's like a touchstone, you know, it's part of my personal brand, the core element of it, and um, I'm trying my best to live up to it every day.

[00:04:23] Holly Christie: I love it because, um, for small business owners, particularly with the marketing, particularly with the LinkedIn and stuff, it can feel relentless. And so to actually have that, you know, I, yes, it's relentless, but I am going to be relentlessly helpful. I think is, you know, you've really nailed it with that one as well.

[00:04:41] John Espirian: I mean the whole plan really is for me to try and give helpful content out as much as possible because. I know that people's time is short, you know, you've got kids, you've got a life, you've got a day job, it's hard to fit it all in, so I like to do my research, I like to do experiments, I like to share what I find, hopefully, so that it gives people some insight and saves them a bit of time so that they don't have to go and trawl through, you know, a hundred page PDF to try and work out what one or two useful insights might be, so it's just kind of getting to the point and helping people with my content and I think Hopefully we can all learn a lesson from that.

[00:05:15] It's just be of service to people, and that will make you valuable.

[00:05:19] Holly Christie: I think that's brilliant. I think if there was ever a takeaway, we're four minutes in, and I'd say, yep, absolutely be of service. Um, and it's interesting because as an independent business owner, and I've been out there for seven years now, you know, it's, It's, it's lonely, it can take a while to build your community as well.

[00:05:37] And I think you, for me, community is what's really kind of kept me in the game. It's, you know, I've managed to build my team through people, you know, Amy, who does my brands, well, she's our branding designer, but I met her when, when she did my branding and then we worked well together and we went on to create so much together.

[00:05:56] And Sharon, my VA was one of my customers and community is something. I think that is so important when you're an independent business, you know, because sometimes when you start out, you might be the only person in your social group who's actually breaking out of corporate or employment and going into the self employed life.

[00:06:14] You have this wonderful way of bringing people in, and to the point that you're no longer a copywriter and you have your own LinkedIn

[00:06:23] John Espirian: I do. Yes. Um, and I wouldn't have been able to start that without having that kind of personal brand runway of several years of putting out helpful stuff. That's the thing that's built trust for me.

[00:06:35] And it means that people now opt in to, you know, a paid community that's, that's more than just a LinkedIn group. We, we offer more than that, but it started off as a free discussion group. It just took over my life because it was so busy. And I realized that I'd either have to get rid of it or I'd have to monetize it somehow to keep it going.

[00:06:53] And I chose the latter. We've just had our second anniversary of the community and it's still going strong. And, um, and that then led to, you know, the idea of putting on, you know, a bigger thing, a conference so that we could actually get together and meet people. It's great to have online relationships, you know, I love it.

[00:07:11] It's comfortable, you stay at home, you talk to people around the world. It's brilliant. You're in your peak days. Yeah. It's not quite the same as actually, you know, meeting people. And, you know, so much talk about AI and stuff. I'm like, well, you're not going to fake it in the room. So, uh, you know, that's one of the last kind of.

[00:07:29] Bastions of like authentic human relationships go and actually meet people. So, um, yeah, the community is going well and, um, and I can't wait for the conference, which is hopefully going to take it to another level.

[00:07:41] Holly Christie: Yeah, and we'll speak about that in a minute because I'm going and I'm so excited. Um, but what I wanted to say first is about your community, your Espresso Plus community.

[00:07:50] Um, when you say about them being business owners who want to kind of move ethically through the business space, What I always notice about your Expressions or Espressions? That's it, Espressions, yeah. Is that they have this level of integrity running through, you know, it's like everyone is practicing best practice.

[00:08:11] I was meant to be going to one of your kind of lunchtime get togethers last year. And I couldn't make it because of a family emergency. But I had quite a few of your Esprescians contact me on LinkedIn, message and say, We're going to this together. Shall we meet up? You know, shall we, like, link up on LinkedIn first and just kind of get to know each other before we go there?

[00:08:32] And it was Just so warm and it was such good practice and I've gone on to become really good online friends with those people as well So yeah, you've suddenly got this thing, but you know really leads people through. Well,

[00:08:44] John Espirian: that's not well That's lovely to hear and it is. Um, I mean, hopefully whatever my personal brand is putting out into the world It means that like attracts like so I mean, you know, we know each other well enough Holly that you know I don't do any of the kind of scammy spammy things that some people do, you know, some people seem to Blow up overnight, and it's because they're in a secret engagement pod with loads of other people, and maybe they've paid to be there, or they've paid for some ads, and, you know, or done some other things that are not, you know, with high integrity.

[00:09:18] It does make it a bit of a hard sell for me as a business owner, because there's no, there's no shortcut to success. You know, people often ask how I get a large number of engagement on my content, for example. It's like, well, do the same things. over years and eventually it will work for you. There's no overnight hack for that.

[00:09:37] So, it's not a very sexy message that I'm delivering, but if you keep turning up and you keep doing something of value, you know, eventually people will trust you. You'll be too good to be ignored. And I think the people who are in the community kind of, they get the message that, yeah, this is not going to happen in three weeks.

[00:09:52] It might take many months, maybe even years. And those are the kind of people that I attract, and therefore they're the people who reach out to. Someone who's going to an event and say, you know, welcome and let's get to know each other and stuff.

[00:10:04] Holly Christie: I agree, and I think it's all about consistency, and I think people who do have posts, you know, go viral accidentally or whatever often come back and say that they really hated the experience, that it was, uh, overwhelming, that they felt that they were really trolled.

[00:10:21] I was actually on Instagram yesterday with someone, uh, watching someone who I, um, follow, and she had a viral post, and she said, it was awful, I just want to stay with my lovely little community, and of course you can't really Control that quite so much. Um, but when people come to me for websites, they're often looking for an instant fix.

[00:10:39] They often will think, well, the website will go, um, live on the Thursday and they'll have all these inbound leads and inquiries on the Saturday. Um, I had someone once where I sent their, uh, their website live at 2:00 PM and at 10 past two they said they'd done a Google search for it and why wasn't it there?

[00:10:55] Um, and these things all take time, whether it's social media, whether it's. Getting your website, uh, SEO sorted and things like that, they all take time. And I think, yeah, you have a really good vibe of Letting people know that that's what it is and very kind. Thank you Can we talk about actually what happens within the espresso in community?

[00:11:17] And I have to say I have a little bit of a vested interest because I am doing a podcast episode on memberships And about how choosing the right membership for you and, you know, not just jumping onto a bandwagon and, you know, I often refer people to your membership, so I'd love people to know what actually

[00:11:35] John Espirian: happens in there.

[00:11:35] Well, I very much appreciate that. I mean, it started off with a discussion group, which, which lives on LinkedIn, but I thought if I was going to turn this into a paid community, it needs to be a little bit more than just a chat room. essentially. And so, um, we set up some live zoom calls each month. So we'd get on to have Q and A's which would be recorded so that, you know, people who couldn't be there on time could watch the recordings.

[00:12:03] Then people started saying, well, you know, I go out walking, I go to the gym, I'd love to be able to listen to this. So I started, I turned it into a podcast. I took that video. Extracted the audio and started doing a podcast with it. And we've got a private mailing list so I can share some extra information.

[00:12:21] And then we've added some other things like we've got a members map. So you can see where all the other members are around the world and make connections. We've got a members database so you can see who's got what skills. So maybe you can refer work to other people in the community because there's a kind of shared identity, shared integrity as we talked about earlier.

[00:12:39] You'd want to refer work around the community if possible. Um, yeah, and then there's a very, very active discussion group at the heart of it all. And because I'm kind of running everything myself, you know, that may not have been the wisest decision. It does mean that the people who come in They kind of know that they get access to me, you know, they can DM me any time.

[00:12:58] And I will answer them often with a voice note or a video and, you know, you know, you and I share voice notes all the time. Um, so it's, it's cause I think that's one of the big problems with other memberships is that you sometimes you get attracted in by a, by a sort of quote celebrity name. But they're not actually kind of steering the ship every day, you know, it gets handed off to someone else.

[00:13:22] I'm keeping the community small. I mean, it's called Espresso. It kind of makes sense that it would be a small thing. Yeah. But by doing it myself, it means that I've got kind of quite a personal relationship with people in the community, and they know that they can lean on me, and I'm running the calls, and I'm kind of answering questions in the community, and it's all kind of Based on sharing my best practice knowledge.

[00:13:43] So it's all of that and you know you can consume as much or as little of it as you want. Recently we implemented a new website so we've got a private members area so you can go in and watch the videos and listen to the audio and see the map and you can kind of get everything in one space. Um, so yeah, that's what we're offering.

[00:14:02] I know other memberships offer things like Circle and Mighty Networks and stuff. You've got a dedicated Kind of third party platform for your discussions, but I've done it through a website And through a LinkedIn discussion group. So it's a, uh, that's worked for me and it's been going for a couple of years.

[00:14:17] So I guess that business model, um, works fairly well.

[00:14:21] Holly Christie: And you know me, I'm always going to recommend keeping it on your website where you own the software and you own the site. So absolutely. Yeah. And I think the word that keeps coming up for me is authentic. It's very authentic. And I know as well that you actually have a couple of other LinkedIn trainers like Neeraj Kapoor and that in your group.

[00:14:40] And I think that just goes to show everything that you embody about, you know, it's about community, it's about shared success, it's about shared experience, and that it's not a competition where you are. Everyone's got a seat at the table, and I

[00:14:55] John Espirian: absolutely love that. Yeah, I mean, it's one of the most unexpected things about starting the community.

[00:14:59] I didn't think that anyone else who would specialize in LinkedIn would come and join a community run by someone who specializes in LinkedIn. Actually, about a quarter of our members are LinkedIn specialists in some way, which is incredible. Yeah. But what it also means is that we've got, we've got a lot of domain knowledge in the community because There's stuff that I'm not privy to that someone in the USA might have heard about and and because it's a very collegiate atmosphere There's there's no kind of cutthroat backstabbing stuff going on We'll just share what we know because it helps everyone get better Yeah, and so we've got kind of concentration of knowledge that I wasn't expecting but it's very very welcome And it is kind of it's a big selling point of the community Although I'm not sure people realize that until they get in and see what's going on.

[00:15:44] So so yeah It's an unexpected treat to have That many good brains in one place.

[00:15:50] Holly Christie: That's fantastic. I love calling it that. Good brains. So you have gone on to create, next month, the one only LinkedIn focus conference in the UK. So it's not going to be Your general marketing is not about here's a workshop on your website or anything like that This is a whole day about linkedin which i'm really excited about So could you tell my audience so they can get excited about it, too?

[00:16:18] John Espirian: Sure. Yeah I mean i've been to loads of other conferences and linkedin is often seen as not being a true social media network Even though it definitely is Um, and it's never covered properly. And so I thought, well, LinkedIn don't run their own conferences. It's not being adequately talked about at other things that I am going to.

[00:16:36] I could sit here waiting forever, or I could do something about it. So, I had a chat with a couple of members of my EspressoPlus community. So, uh, Jeremy Freeman, Gus Bandahl. And we said We can we can do this. We can run an event of our own. And because we're reasonably well connected, you know, I went and approached some big names from around the world who are specialists at this subject.

[00:16:57] And we're putting on a whole day of learning and networking in Birmingham. So yeah, 21st of March. We've already issued 175 tickets. That's going to be a good buzz there. And we've got eight speakers. I'm one of them. And we've got seven other people talking about various parts of LinkedIn. And the whole aim is if you want to learn how to do this thing better without doing the salesy, spammy, kind of cringeworthy tactics that some people do, um, we'll teach you and you can get to meet other enthusiasts.

[00:17:32] Many of whom are coming internationally for this in Birmingham. Yeah. Um, and that's happening in just over a month's time.

[00:17:38] Holly Christie: Yeah. I know, it's so exciting. I have to say, having seen the agenda, I love how you've built lots of networking opportunities in there. That it's not just go there, sit, you know, time after time after time, and then go home.

[00:17:51] There's that, and there's even a pre party the night before, isn't there? For, uh, people who are arriving early. Absolutely, yes.

[00:17:57] John Espirian: I'm one of them. Yes, we're doing an event the night before just for people to break the ice. We're doing online meet and greet for people who are coming. So that's called the launch pad where we're kind of keeping the theme going with uplift live and take off and all that.

[00:18:11] Um, so people can get, you know, virtual room together and meet each other because I don't know if you're the same, but I've been to other events where you go in, you know that you're not going to know anyone and then you might end up standing in a corner and feeling a bit excluded or. Uh, maybe the speakers are kind of like, almost like behind a velvet rope.

[00:18:29] They're totally not approachable, and you know, you've got to stay in the audience and just be quiet. And that's not what this vibe is about. I just want everyone to get to know each other. Everyone to eat together. And, and everyone to have some fun and, and, you know, learn together and, and hopefully make some lifetime connections.

[00:18:46] So, um, yeah, that's what we're all

[00:18:48] Holly Christie: about. I'm looking forward to that because I have to say when it comes to networking, I'm one of those stand against the wall and feel painfully quiet and shy and misplaced and stuff like that. So I'm looking forward to the fact I know a lot of people going from where they reached out before the other events and, um.

[00:19:04] The other thing I really liked about the agenda is now on the Uplift Live website, and we will put the link there in the show notes as well. But I absolutely love that the seminars are all half an hour long as well.

[00:19:19] John Espirian: Yeah, we didn't, some people do the whole keynote thing, you know, the opening speech is really long, the closing speech is long, and it's by a, you know, kind of a celebrity name.

[00:19:29] Well, all of these speakers are talented and I wanted to keep the sessions equal. Um, by the way, I won't go into specifics, but we are, we're paying the speakers all the same amount as well. We were keeping it as egalitarian as we can, you know, all the way through. I love it. Man, woman, UK, international, doesn't matter.

[00:19:47] You're all getting paid the same amount to speak on this stage. And we're leaving loads of space in between so that people can do the networking stuff because For me, that's often the most valuable bit. It's like meeting someone, having a real chat with them, and, and that's where the magic happens. So, uh, we've got plenty of that going on.

[00:20:04] And I must say before we move on, um, thank you for your work on the website, because we, we just wouldn't have had the talent all the time to get that done. So that hopefully will Present the event in the best light possible and, uh, and tell you all about the agenda and who the speakers are and we've got interviews on there and all sorts.

[00:20:21] So, um, yes, if you go to uplift live. com, you can see Holly's great work and, um, and hopefully you can buy a ticket to join us. It'd be great.

[00:20:29] Holly Christie: You're very welcome. And, um, I think it's important people should know, actually, I had bought my ticket long before you even approached me about the website. I knew that this was something I wanted to be, uh, involved in.

[00:20:41] And so going back to that 30 minute format, I just think it's so genius because in, before I became a web designer and I used to have to go to lots of work things, it was like death by PowerPoint where, you know, everything was 50 minutes to an hour and you'd have to sit through one after the other, after the other, after the other.

[00:20:58] And I love that this gives you the time frame to have enough information and be excited about that information and then off you go and do some networking and then kind of sit down again. I think it's a brilliant format. I appreciate that.

[00:21:13] John Espirian: I'm, you know, mindful of the whole kind of machine gun stats approach, which is like.

[00:21:20] Sit in your chair and we're gonna bomb you with like a hundred things that you need to know. And, and if you're you, if you come out and remember one or two of those things, you'd be very, very lucky. 'cause it's just an onslaught of information. So we don't want it to be that. I think it's, uh, you know, less is more.

[00:21:36] And, um, and I'm going to be actually very soon gonna be reviewing all of the talks that our speakers are gonna be delivering so that I can, you know, hopefully apply a level of quality control. Just make sure that we're all, we're not overlapping or. Contradicting each other and it all kind of harmonizes nicely so that it's a nice experience for everyone.

[00:21:55] Yeah, and we're also going to be recording everything because you know with the best will in the world Birmingham's not that accessible for you Know if you're in Australia, you're probably not going to be coming sadly So we'll make it available as an on demand option for people who can't be there on the day But I think nothing's really gonna be Meeting people and being in the same room.

[00:22:15] That's the magic.

[00:22:17] Holly Christie: I agree and um, I really like, I've seen posts over the last couple of weeks from you and Gus and Jeremy. All of you kind of accessing your networks saying, what would make this conference better for you? And people have said, can it be really accessible for this and that? It feels like there's nothing left to chance and that everyone's been really considered and yeah, I think it's going to be really special and hopefully the first of many, but, uh, depends how you feel about organizing

[00:22:45] John Espirian: conferences.

[00:22:46] It's been, you know what, I've never done this before. I do like to challenge myself and it has been a lot of work. Um, but I'm, you know, the payoff will be in a month's time and we'll see how we all feel. But, um, it'd be great to keep it going and, and, and see what the reaction is, um, to people in the room and online.

[00:23:02] But, um, yeah, it's really, really exciting. And I can't wait to meet you finally, because we've been chatting to each other for years now. Seven

[00:23:09] Holly Christie: years? Eight years?

[00:23:10] John Espirian: Something like that. It's gotta be something like that. Yeah, we've never actually met in person. So yeah, can't wait to give you a big hug and welcome you to Birmingham.

[00:23:16] I know. I'm

[00:23:17] Holly Christie: really looking forward to it too. Um, before we go, can you tell me a little bit more about, well, not me, tell my listeners a bit more because I've read it about content DNA because you've talked throughout this interview, you've talked about that personal brand that's really come through. And of course, content DNA is about How to create that, isn't it?

[00:23:37] It

[00:23:37] John Espirian: is, yeah. I mean, it came about after that relentlessly helpful moment that I had, which was, you know, like I said, it was really blind luck. And I just thought, other people shouldn't have to rely on blind luck. You know, there must be a way of kind of getting to the truth of what you want to represent in the world.

[00:23:51] So, I just took the ideas that I was putting on LinkedIn already, and the stuff that I've been saying to copywriting clients for 10 years, because very often I was saying the same things over and over again. You know, who are you, what do you want to stand for, what kind of content do you want to communicate, who do you want to apply, appeal to, and all of that stuff, and I just thought, I'll codify it all into a book, um, you know, I wanted to be a biochemist, and kind of, the idea of DNA is, you know, a few simple building blocks, in lots of different configurations, can produce earthworms and bananas and people, you know, it's all built from DNA, and yet we're all so wildly different, so, Just a few things might unlock that that what is the unique you and I put it into a book And that is content DNA and in April, it'll be four years old.

[00:24:35] Believe it or not. It's been out that long But I think that it's evergreen, you know that yeah the lessons in there. I hope a timeless So yeah if you want to kind of primer on how to build a personal brand and create content that she moves people Maybe it's something to consider.

[00:24:52] Holly Christie: Absolutely, and often when I have customers who are right at the beginning of their journey, particularly my Simply Sites customers where they've had an idea or they have a skill set and they're starting to put it out in the world, Content DNA is one of the first things I direct them to as well.

[00:25:07] So, absolutely. So, John, thank you so much for joining us today. Can you tell people where they can find you? And how they can approach you, because I know you don't just accept, um, invites from everyone, do you? Uh, no,

[00:25:21] John Espirian: I don't. Now, uh, if you look me up Esperian, so E S P I R I A N. Uh, you'll find my website and you'll find my LinkedIn profile.

[00:25:29] An approach via either is great. Uh, it's free for anyone to send me a message on LinkedIn, even if we're not connected. Um, I would encourage people to read my about statement, because it's got some icebreakers in there. Um, and so if, if you mention any of those things, I know that you're not a robot. You will have read my profile, and therefore, I'm probably going to be able to have a human conversation with you.

[00:25:50] Um, so, yeah, feel free to drop me a line if you have any questions. I will try and live up to that relentlessly helpful brand as much as I can. And, uh, yeah, looking forward to connecting with you

[00:26:00] Holly Christie: all. Thank you so much, John, and thank you for your time today.

[00:26:04] John Espirian: Yeah, real pleasure. Thanks a lot, Holly. Cheers.

[00:26:06] Holly Christie: Thank you.

[00:26:10] I hope you enjoyed meeting John and got some good takeaways from our chat. For me, it's all about authenticity and integrity and staying in your lane. Just as John and his many group members have gone on to do. I've popped the links for you to contact John in the show notes, alongside the Uplift Live website.

[00:26:30] If you're now planning to come to Uplift Live, do come and find me and John. We'd love to see you there. Before you go, please could you give this podcast or episode a quick rating and review wherever you listen to your podcasts. It helps the podcast be seen by other people. And I'd love for as many people as possible to benefit from this free resource to help small businesses reach success.

[00:26:55] That's all for today. Have a wonderful week ahead and I'll look forward to being back with you next Monday.

Feeling inspired

Would definitely recommend this podcast. Aimed at those small business owners, but for someone who has recently started a new role in my company, this definitely motivated me on this cold wet Monday morning to not be afraid of being vulnerable in the workplace and putting myself out there!

Can’t wait for the next episode


Brilliant first episode!!

The first episode of “Your Business, Your Way” is a refreshing take on the entrepreneurial journey I needed to hear this morning . I felt reassured hearing Holly emphasise a crucial point: you don’t need to know everything to get started. This approach is a game-changer, especially for those new to the business world, breaking down the barriers of perfection and complete readiness that often hold us back.

What I loved about this first episode of the podcast is its blend of practical advice with an undercurrent of motivation. It reassured me that starting with what I know and learning as I go is not just okay, but a smart way to grow. The podcast feels like a supportive friend, nudging you to take those first steps while keeping the mood light and approachable.

For anyone at the crossroads of starting or scaling a business, this podcast could be the push you need. It’s a promising mix of insights, stories, and encouragement. I’m eager for the next episodes and recommend it to anyone looking to embark on a business venture in a way that’s true to them. It’s an exciting start, and I’m genuinely looking forward to where this podcast will take its listeners next.


Small Business Growth

I love listening to each new episode of Holly’s podcast. It feels like she has read my mind and understands the challenges I find myself up against when running my business. Her advice and insights are fantastic and I’m looking forward to hearing her future episodes. This is a great resource for any small business owner trying to establish a successful business in the online (and/or offline) world.

Fay Wallis

Just listened to your first podcast episode and it’s absolutely brilliant! Good work Holly!

Mike Cottam

Really Refreshing

Looking forward to the next episode, I’m hooked already. Really easy to listen to and definitely strikes a chord with me. 


Small Business Growth

I’m so excited to have your podcast alongside me as I grow my business. Looking forward to taking action on your steps and learn from someone who knows what they are talking about. Thanks Holly – you’re a star!


It’s a great podcast Holly, you’ve covered some really useful topics and had fantastic guests. It’s like your topics were written with me in mind…

Natalie Trembecki