When Gary from GB Merchandise contacted me about a new website for his branded merchandise it wasn't a run of the mill request. Fed up of 'skin sites' and running his products off suppliers websites, he wanted a website that he could be in charge of, which represented him entirely (no more trying to squeeze his brand into a suppliers' template). He also needed the tech to do a lot of things. It needed to:
- Connect to his suppliers and pull the products through to his website.
- Upload individual products for a different brands (Gary's the supplier to some YouTubers merch)
- Have the individual brands sections have different menus, Headers, Footers and branding on the checkout pages
- Have a custom quote option where people could click, directly from the product and receive a quote.
- Run a blog
- Have a section which compares the top versions of the different products and categories.
The finished result: A website Gary's proud to promote and do business through, which combines all of his products and expertise in one place. The website completely represents him and his brand.
