Holly Christie, sitting on the sofa with a laptop, smiling at the camera.

When investing in your website it’s normal to wonder how long it’s going to take for the website to pay for itself. After all a new website or a website rebuild isn’t just a financial investment, it’s also an investment of your time and energy.

A good website will be bringing in leads and making sales and the faster and more often this happens, the sooner you’ll reap the rewards of your investment.

Whilst it’s impossible to determine how long it will take for every new website to earn its keep, here are some factors that will help speed the money-making process along.

Use credible people & software

There are a lot of website developers to choose from and choosing one who is going to build your website using the best software and the best practises can feel tricky when you don’t know what to look for.

This post: How to choose the right designer or developer for your website build will help you to know what to look out for, what questions to ask and what the answers should be.

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Get your SEO sorted at time of building

Search Engine Optimisation is the biggest factor in how search engines choose your websites in their results.

There are many factors involved in optimising your website for search engines, these involve:

  • Making sure you have the best server setup and hosting environment.
  • Creating a site structure compatible with Google requirements
  • Having a good link structure
  • Using backlinks to other sites
  • Using keywords & keyphrases
  • Having a high accessibility score

If you’d like to know more about this you can read these posts:

How to optimise your website for search engines

How to optimise your website content for search engines

How often you blog

Blogging is one of the key factors in making your website successful. It’s an opportunity to showcase your expertise to your visitors, answer any questions they may have and keep up to date with new trends and news in your industry.

A major part of any marketing strategy should include blogging, ideally this should be weekly but if you’re pushed for time, monthly blogging will do. The more blogs you create the more you’ll prove yourself to be an authority in your industry.

If you’re looking to get started with blogging you may find this post helpful: How to upload a blog post to your WordPress website.

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Link to social media

Whilst Social Media shouldn’t be a replacement for your website, it should be an essential part of your marketing strategy. When planning your new website, speak to your website designer or branding specialist about what design elements you’ll carry across from the website to your Social Media posts to create a cohesive feel.

It doesn’t matter which Social Media platforms you choose. Go with where your target audience are. That may be LinkedIn, Facebook, Instagram, TikTok or Twitter. Make sure your website is setup to connect well with them. For example having the opportunity to choose which image feeds through to your posts if you’re linking back to your website and collecting any data from visitors who come to your website from your Social Media accounts.

Run your updates

A website which is kept up to date is a website which will be chosen in search engine results. Search engines want to always ensure they are offering the most relevant results to their audience and one of the ways they try to do this is by choosing websites which have been updated recently.

Updating your website involves running any theme, plugin and WordPress updates to make sure your software is secure. This should be done every couple of weeks. It’s also a good idea to have a thorough walk through your website and update any text which feels a little old, swap out images, check contact forms are working and make sure all the links are leading to where they’re supposed to.

All these will make Google sit up, pay attention and choose your website.

Want to generate more leads & sales from your website?

Join 100s of small business owners taking control of their online marketing with weekly website tips delivered direct to your inbox.

Conclusion

The more experienced your website designer is, the better the user journey for your website visitors and the better the journey, the more likely they are to buy on one of those early visits to your website.

It takes between 7 and 27 touch points for a website visitor to turn into a customer. The better your website, the more chances of people choosing to engage with your services or buy your product.

If you’d like to get your website working harder for you and you’re not sure where to start book a free, no-obligation call with me and let’s get started.