How to make money from your blog

This year marks 30 years since blogging first came about. It was in the ultra early days of the internet so you’d be forgiven for thinking it was a lot later. In 1998 blogs were most definitely a thing and to this day, they still remain a popular way to share knowledge and experience through long-form content.

You may already have a blog, or be thinking of starting one up. It could be that you’re looking to share expertise or you’d like to have something in which you can monetise and have an additional income from.

Getting the formula right takes time and perseverance but, it can also be extremely satisfying, as well as financially rewarding.

Here are 3 ways you can make money from your blog.

Ad blocks are the most common form of making money from a blog. You simply set up a blog, post some articles so you get traction then apply to Google for an AdSense account. Once approved, you’ll be able to add Ad blocks to your content. These will show personalised content to your readers and if they click through and go on to buy something from one of those adverts, you’ll make a commission.

It can be an easy way to make money.

You get some control over what adverts people see.

You’ll need a lot of volume to make a decent income from it.

You don’t get that much control over ads - if you restrict the settings too much, you’ll be unlikely to make a revenue.

Sponsorship can be a great way to make money from a blog. You can limit sponsorship to one or two posts - in this case you’ll be likely writing a review or experience of the product or service you’re sponsoring, or you could have a site-wide sponsor with clear branding saying they are the sponsor for your website.

You get a set amount of income so you can plan your income stream.

It’s usually for a set amount of time

The sponsor may want to censor your content.

You may not be allowed to work with other brands during a period of sponsorship.

All blogs are setup for a reason. In the case of businesses it’s most likely they’re there to drive traffic to the website and showcase expertise. If it’s a personal blog, it may have relatable content which answer people’s’ questions and helps to build their knowledge. In all cases, blogs help to build the know, like and trust factor, as well as let Google know there’s fresh content on the website. There’s the opportunity to sell digital products such as ebooks, templates, recipes or sheet music (to name a few). Or setup a physical shop, selling products relating to the nature of the blog.

You can determine the amount of money you make by pricing your items accordingly.

The more you promote your blog, the more likely you are to make sales.

There aren’t really any cons. Just make sure that you operate within the legislation of distance selling regulations for your country.

Having a blog is always a good move. Whether you have a blog-site only, or you’re blogging to build reputation and credibility, a blog will work hard for you. As well as showing your content to your visitors and answering their questions, blogs also help with your search engine rankings. It tells Google that there’s useful information on your website and to show your website in search results. It really is a win-win situation.

If you’d like to setup a blog and are not sure where to start, book a free, 15 minute call with us and we’ll help you get on the right track.