WordPress was once considered to be the new kid on the block and was not completely trusted by ‘true’ coders who would build a website from the ground up. However, WordPress has gone on to hold the lion’s share of the website market. As more and more programmes and plugins are built to be WordPress compatible or even exclusive, and with a dashboard that even newcomers can use easily, WordPress have gone on to win the trust of those looking to get ahead with internet advertising and currently over 455 million websites are powered by WordPress.
This translates to:
2.5 billion posts have been written in WordPress, 76.5 million blogs are powered by it, there are 2.5 billion posts and 50,000 WordPress websites are added daily. Clearly this is one ‘trend’ that isn’t going to go away.
The mobile revolution
In the last few years Smartphones have overtaken laptops and desktop computers as the most popular method of accessing the internet. 60% of all internet usage is via mobile devices which means that all websites must be responsive to the requirements of each smartphone and tablet to display your site to the best effect and generate the ultimate user experience.
All websites are dependent on the limitations of the person who builds them and their experience in the field. The WordPress dashboard is universal for all users and developers meaning that there is the constant ability to update your website to the current trends ensuring that your website is always at the top of its game. In laymans terms this means that if you build your own site and reach the limit of your experience you can employ a WordPress specialist at any stage to perfect your website to meet your exact needs.
No (coding) experience needed
WordPress is widely understood to be a platform that people with no coding experience can use. While this is true, it is not as simple as dragging and dropping content until you have a fully functioning, responsive website. There are hundreds of thousands of templates to use, all with their own sets of rules and this can make navigating your way around them a daunting experience. With over 55,000 plugins available to enhance both the user and developer experience, how do you know that you’re using the right ones? In most cases using a WordPress template will give you a huge amount of flexibility to end up with a site that you’re proud to show to the world. Getting there can require a big investment in time and support from the template developers.
There is always a cost with websites that often surpasses expectations. This can feel as though it lacks transparency, especially when low budget companies target small businesses offering a 3 page website for £150. However these budget sites often ring true to the adage ‘you get what you pay for’ and people are rarely happy with the basic site they end up with. What’s more, low budget options often tie clients in with copyright issues and not being able to move the website to another host or platform once the business has expanded beyond its initial requirements. The reason this is so important is that not only should you be looking at your website weekly to see where you can improve it, the trends in web design moves quickly and you should be looking at some form of redesign annually in order to stay ahead of the competition.
What are you paying for?
When paying a WordPress developer to create a website you are paying for their experience, not just of the WordPress dashboard and a variety of templates, but also the plugins and nuances that accompany building fully functioning, responsive websites. The more skills the developer has, the better the experience your website user should have and with the right call to actions, that should convert them from users to customers.
Alongside the build of the site, there will be extensive testing, debugging, ensuring the site is responsive on all devices etc. Therefore, when quoting for a website, whether it is building from scratch or a redesign of an existing site, the website developers will be taking all these factors into consideration and including that in the price.
Therefore the next time a company offers you a website at an astonishingly low price question carefully their experience and practise, in most cases, if it sounds too good to be true, it probably is.