WordPress is marketed as the website platform that everybody can use and with over 75,000,000 blogs and websites built in WordPress, this claim rings true. From the absolute beginner to the pro, there are tools for everyone when designing and building your WordPress site.

Most people use a website designer for building their website as they don’t have the design skills/tools/knowledge/time to design and build their own site. They write the copy, choose the images, make tweaks to the design and are left with a beautiful, shiny site which they have no idea how to use.

Blogging consistently helps your website move up the Search Engine rankings as well as reassuring your audience that you’re on top of changes in the industry and really know your stuff so if you’re not already blogging because you’re not sure where to start. Here is the process of how to upload a blog to your website once you have written the content for it.

Let’s start at the beginning

I like to write content offline so I can get a feel for how long the article is going to be. If you like the idea of this method then open up pages/word/notes/google docs and get creating.

Once you’ve written your copy find an image you would like to go alongside the post. I recommend you also use images within the post to keep the reader engaged with your content.

When you have your images ensure they are named with your website name and a unique reference to your blog, for example, the name of the article or a subheading from the post.

You will need to resize your images so they are web-friendly. I like to resize mine to 800px x 800px. You can also run them through this free online conversion tool. Upload your image and select the option of ‘best compression’. Just be aware that it saves to jpeg so if you’re looking for a png file with transparent background, you may need to compress using more sophisticated software.

The technical bit

Now that you have your post and images it’s time to upload it. Log in to your WordPress website. The url will usually be: yourwebsitename/wp-admin. This will bring up the dashboard.

On the left hand menu choose:

Posts

Add New

This will bring up a new page. You’ll see the option for ‘add a new post’. Enter your post title here.

Below that will be a box where you write the text. Depending on your template you will be able to either add text directly into the box or you will be able to build the post using a page builder, where you can choose text boxes and image boxes. It will look something like this: 

Don’t worry if your screen doesn’t look exactly like that. I have a lot of personalised settings and plugins etc on my site which makes it look slightly different to the bog standard WordPress dashboard.

Add your text. If you’re new at this it’s easiest for you to copy and paste the entire text from the document you wrote it in, into the box. You can go back afterwards to format and edit it. 

Press the Save button at the bottom of the container.

Formatting Text

If text isn’t displayed well on a website people won’t read it. They’ll do a quick search and find a site where the information is clear to read and easy to digest. The best way to keep people on your post is to format your text well. This includes using the usual methods you would on a document with italicising, underlining and putting text in bold. It also means using sub headings. This is where things differ from a written document.

Websites have a range of Heading options, usually going from 1 (largest) to 6 (smallest). Your website designer will have used a range of Heading fonts/sizes across your site so checking with them first is a good place to start. If you no longer have access to your web designer, don’t worry. You can select the different options from the drop down menu and preview to see which Header will look best in your post. This may mean using more than one Heading style.

For example, you may use:

Heading 1 (H1) for the title of the post.

Heading 2 (H2) for subtitles in the post

Heading 3 (H3) for text that you want to stand out more than regular bolding.

Heading 4 (H4) for a call to action on Handwriting (brush style) font.

All of these options are available within the container you’ve entered your body text, just highlight the word/section you would like to be a Header and choose the option from the drop down menu.

Note – Headers work differently to bolding or increasing the font size in an offline document and you can only have either a heading or paragraph text on the same line.

Once you have formatted your text, tested it by hitting the ‘preview’ button and are happy with it, it’s time to think about images.

Adding Images

Featured Images

A featured image is the image (or images) that are linked to the blog post itself. This will show at the top of the post (unless you turn this option off) and alongside the post when you publish the blog post link to other websites or share it on Social Media. The option to add a featured image is on the right hand side of the screen:

Simply click on ‘set featured image’ and either upload an image or choose one that’s already in your media library. Hit Save and the image will appear. If you want to change or edit the image at any time you can click on it in the featured image section and it will bring up a window with options to edit or replace.

Adding images to text blocks

There are 2 ways to insert images in text sections. The first one is to use an image block in your website builder. If this is the case, choose ‘image’, upload an image the same way as you did for a featured image, select the options for how you’d like it aligned, save it, then drag the block above or below the section of text,

The other way is to click to the section you would like the image to be and click:

Add Media

Upload Files

Drag your photo into the uploader

Click ‘upload’

There will now be some options:

Paying attention to the options on the right hand side:

The URL: is the name given to the file when you upload it to the website. It is a combination of the website name + the file name.

The Title: is the name you gave to the file before uploading it. This will show when people hover over the photo.

The Caption: is where you write a caption if you would like one with the photo – for example a photo credit or description. This displays either across the image or below it, depending on the settings of your WordPress template.

Alt Text: is the text that displays is the image doesn’t load for whatever reason. You can set your Alt Text to be whatever you like.

Description: is used to describe the image. This is often already done for you if you are using a stock image.

It’s entirely up to you how many of these you fill in. The URL and title will already be filled in for you by WordPress. If you’re in a rush then leave the other options blank. If you’d like to help your SEO then fill in the other fields.

Once your image is uploaded and labelled choose the size at the bottom of the screen then click ‘insert into post‘.

Adding Links to a post

There are some great reasons to add a link directly into a post:

If you’re linking to a product or post on your own site it helps your reader find exactly what you want to show them without them having to look for it.

If you’re linking to another site it can help boost your SEO ranking as well as the other sites’.

To add a text link to the post:

Type the text you want to link to

Highlight the text

Scroll to the text editor and click on the weblink button

This will create a dialogue box next to the highlighted text 

Insert the link into the dialogue box

Click on the cog to the right of the box (next to the arrow) this allows you to set link options

Select ‘open link in new tab’

Press ‘insert into post’

The text you have linked will now be highlighted and underlined

Search Engine Optimisation

Once you’ve written your blog, formatted the headings, added images and links it’s time to let the search engines know about it. This means inputting the meta data and choosing a keyword so that Search Engines can index your post as part of the site content. The best way to manage SEO on a WordPress website is via a plugin. Personally I like the Yoast Plugin. To use this plugin install and activate it then go to the Yoast section at the bottom of the post.

Go to ‘Focus Keyphrase’ and type in what you’d like your keyword(s) to be

Click ‘Edit snippet’ and type in a short summary of what the post is about. This section should use your focus keyword(s)

Follow the traffic light system – this will tell you what you need to do to improve the SEO for the post. You don’t have to get 100% green lights but you are looking for more green than orange and red lights

Cornerstone Content – this depicts how prevalent you want the post to be when Google is indexing your content. Use it for the big hitting, evergreen articles, rather than everyday blog posts.

Categories and Tags

The last thing to do before publishing your post is to set your categories and tags. This helps you keep everything organised in WordPress, helps users to find content easily, makes it easy for you to pull specific posts to set areas – for example if you have a page set up for a specific category and helps with SEO.

Categories work a little like an online folder. You can set a post to more than one category but for ease of ordering I suggest keeping it to one or two categories. For example this blog is set to two categories, resources and how to. This means if I have two different sections or pages set up to show posts in those categories the one post will show in both areas without me having to create the post twice.

Tags help to give a description of the content. This helps search engines to find your post when users put in specific keywords which match those in your tags. You can also organise posts or link content on a page by setting it to pull through a tag.  You use more than one keyword in the tags section as you are helping your user and WordPress to identify the content in the post. For example. This post, titled ‘How to upload a blog post to your WordPress website’ has the tags ‘blog’ ‘post’ ‘WordPress’ and ‘website’.

The Categories and Tags sections sit on the right hand side of the screen, above the featured image.

For Categories you can either click on a category already available or create one in the box below.

For Tags, write them directly into the box with each word separated by a comma then click ‘Add’.

Publishing your blog post

Once you’ve previewed your post, have amended any typos and are happy with the layout and style it’s time to publish. You’ll see there are a variety of options for who you want to be able to see the post, specific times and dates for it to be published, whether you want the post to be password protected. Fill in or leave blank any of these options, the post will only go live when you hit ‘publish’ (the button at the bottom).

When the post has been published this means it is now live for you to share the link, people can view it on your website and search engines can index it (this doesn’t happen straight away so the sooner you publish, the sooner the search engines can start to find it). If you’d like to revise or edit the post you can do this at any time by going into the post and clicking on Edit.

About the author

Holly is a WordPress website designer and Marketing & Business Development consultant. This Demanding Life was created for those who want a dazzling website with an awesome user experience but don’t have hours to spend with their designer trying to create it. When not creating websites or writing truthful amusing blog posts about her blended family Holly can be found waiting on the many animals the family have amassed whilst listening to Bon Jovi hits.