If text isn’t displayed well on a website people won’t read it. They’ll do a quick search and find a site where the information is clear to read and easy to digest. The best way to keep people on your post is to format your text well. This includes using the usual methods you would on a document with italicising, underlining and putting text in bold. It also means using sub headings. This is where things differ from a written document.
Websites have a range of Heading options, usually going from 1 (largest) to 6 (smallest). Your website designer will have used a range of Heading fonts/sizes across your site so checking with them first is a good place to start. If you no longer have access to your web designer, don’t worry. You can select the different options from the drop down menu and preview to see which Header will look best in your post. This may mean using more than one Heading style.
For example, you may use:
Heading 1 (H1) for the title of the post.
Heading 2 (H2) for subtitles in the post
Heading 3 (H3) for text that you want to stand out more than regular bolding.
Heading 4 (H4) for a call to action on Handwriting (brush style) font.
All of these options are available within the container you’ve entered your body text, just highlight the word/section you would like to be a Header and choose the option from the drop down menu.
Note – Headers work differently to bolding or increasing the font size in an offline document and you can only have either a heading or paragraph text on the same line.
Once you have formatted your text, tested it by hitting the ‘preview’ button and are happy with it, it’s time to think about images.