Have you ever been on a website and loved the look/feel of it but not known how to take it further? It would be great to use that service/buy that product but other than a flimsy contact page you don’t really know how to get to the point of purchase/engagement. Don’t be the owner of that website!
If you’re selling a product this can be pretty easy – have a ‘buy now’ button on each section of the website and as long as your brand, images and content are good, you should make sales.
This isn’t as easy for service based businesses. There are many competitors in all service industries and often your user will need quite a lot of convincing to choose you over your competitor. That’s fine, after all you’re an expert in your field and you’ve followed the steps above, now it’s time to guide your user around your website. This isn’t as easy as you might think. If a website has a lot of content then people won’t read all of it and they won’t necessarily navigate their way around your site fluidly. It’s your job, alongside your website designer, to navigate your user to where you’d like them to land next. You can do this by using buttons, linked texts, anchor links to take them directly to containers with essential information in them, and using your navigation menu.
The easier the process for the user, the more likely they are to choose you.