Gus Bhandal needed a new website. One which had the flexibility to hold his marketing consultancy - the M Guru, his personal brand; Gus Bhandal and his membership - the Squeeze. Gus is known for loving orange and it being the main feature of his brand. I used orange gradients, radiating from the centre to reflect the fruit being round. In larger sections I used the darker orange gradient in the bottom of the section, moving up and to the right in the lighter colour - to denote the darker, solid foundations of working with Gus and the lightness and progress you make when working with him.
The website has a lot of pages and I didn't want to have large image headers on all the pages as it would be overwhelming to the users. So we settled on different versions of photos of fruit mainly oranges) for the branded pages, and a custom header, using the hashtag in a speech bubble from his logo, for the internal pages. With the images, we selected ones which had different fruit such as lemons, limes and grapefruits to denote diversity.
Want to check out Gus' website? Visit The M Guru by clicking here.
