Change is possibly what I’m best at. This Demanding Life was set up way back in 2015 as a blog site where I could share recipes and anecdotes with family and friends. At the time I was working as a Marketing and Communications manager in the education industry and supporting my husband with his web design business.
In 2016 I left my role in Marketing and Comms to work with my husband full time. I threw myself into the marketing and web design with gusto. A few months later my husband and I separated and we jointly chose to close the company.
2017 started with a very different picture; I was a single mum to 2 young boys, had left my stable job and was in the process of closing the company. I decided to freelance as a marketing consultant so I could stay at home and be there for the boys but still earn a living. I was right back at the beginning in terms of building up a client list and having enough work and didn’t know where to advertise. It struck me that This Demanding Life was already built, had a web presence and Facebook page and I should do something with that. A few moderations to the site and I was now a one woman consultancy with a website that had already ranked on Google. In my personal life, towards the end of the summer I got together with my partner and gained my step-daughter.
In 2018 I chose to focus solely on websites (although I still retained a marketing client or two), redesigned my website (again), took all my courage and hopes into my hands and incorporated TDL as a company. Only for my accountant to immediately ask me why as apparently being a Sole Trader had its own perks.
2019 saw a big change to my branding. With the help of Amy Newlands I finally had an online brand I was proud of and which has longevity, I redesigned the website to show off my new branding and I was ready to go into the world and shout about it. This was also a big year of change for me; my partner and I welcomed our daughter in the October and running a business and a family with 4 children made for very little free time.
We’re now in March 2020, business is thriving, my family are happy and while life’s full on, we’ve all adjusted to the changes and are marching forward. If you’re going through a period of change and would like some support and direction please get in touch, I’d love to help.