As most of the websites I build are in WordPress one of the most important factors is to build the sites in a way that clients can go in at a later date and edit themselves without feeling overwhelmed.

WordPress is marketed as software that anyone can use and build a site in but the reality is there are thousands of options for themes and plugins and different editors for building. Couple this with someone who has had their site built for them and has a busy day job and building a site purely by coding the back end can be the straw that breaks the camel’s back.

The technique I have developed is to build different sections of the site in containers which I then label so editors know instantly which section relates to which. Inside each container is a set up of columns and rows, all using builder elements which are clearly labelled so you can tell at a glance how it relates to the page layout.

The skill lays in the design. There are elements every website needs beyond a header and footer. The User Journey is the biggest consideration, how and I going to use the content provided to guide the user to their end goal? What is the end goal? What are the Call to Actions? Call to Actions are where you clearly show your User what you want them to do, such as a ‘Buy Now’ button.

All this isn’t as easy as it may seem when content for the site is sent across to me. Often images are different sizes/styles so can’t be laid next to each other, text is often quite sparse so the containers they’re in need padding out but not too much so they don’t get lost on the page! Which fonts will work with each other and give the user a secure feel of the brand when they’re on the website?

Often people will send examples of websites they like. We look at the elements they like from the sites and the skill lies in incorporating them into the design of their website whilst making the site completely unique to them. Whilst doing all this, the website has to be formatted so it’s mobile and tablet responsive and still looks good.