Antoine Jacques is a personal stylist for men based in London. He wanted a website which reflected his sharp sense of style, playful nature and a serious feel of what it would be like to work with him.

The first stop was to put him in touch with Amy Newlands to create a logo, colour scheme and the artwork to tie in with his Social Media. The Next port of call was Tracey Baxter from The Pretty Pink Flamingo Agency to turn Tony’s words into compelling copy. The I worked on the website design. Tony’s brief was for it to look very clean with large images and a very white feel to reflect the fashion at the time of building. In places I introduced the brand colour through gradient backgrounds and section separators. Sparingly as we didn’t want to clutter up the look Tony wanted to achieve.

Finally we used a custom font to set the website apart from regular sites to show that as a personal stylist, Tony really does think of every detail.