Bona Fide Virtual Services offers Virtual Assistance, Recruitment and Onboarding solutions for executives and busy professionals. As a new venture this was the first website for Bona Fide. The brand guidelines were to have a smart, crisp site which felt light and airy and gave a clear message without confusing the user. We used navy blue for the main colour of the site, creating a striking header with a white logo for contrast. The complimentary colour was blush pink which we picked up in gradient container backgrounds, column shadows and buttons. The third colour we used was yellow, pulling it through in imagery, using images with yellow flowers and coffee cups. We also created a privacy notice bar in yellow to cement it as a theme colour.
Kat had a particular font she wanted to use which we uploaded to the site to ensure there is a consistency between her online presence and her printed materials. The other elements from the website, incorporating the navy, pink and yellow, will also be used across her Social Media channels.