Your website is hard to navigate
Chances are when you first got your website up and running you had an idea of how people would navigate it. You planned the menu, where arrows would lead and it all made sense…… to you.
I cannot stress this enough - people do not do what you think they will do when on your website. They’ll jump around, use arrows on pages, jump back to the menu, click images to try to get places, everything other than that beautifully smooth, linear journey you had planned for them.
As they’re going to do this regardless of how many flashing arrows you put in their direction the best way of handling it is to have a robust, well thought out menu at the top, which travels along the page as the user scrolls (known as a sticky menu) and some well placed links and buttons within the website.
As for the navigation menu, call your pages things people are actually going to search for - if you have testimonials, call them testimonials as people will not search for terms like ‘praise’ or ‘good vibes’ etc.