Use first person, sometimes second, never third person
Websites are less formal than a written brochure and people want the more human side of you/your company on your website. Write about yourself to your visitors. For example:
✅ I am Holly, a website designer (first person)
✅ I am guessing you’re looking for a website that gets you visible online, bringing in leads and makes you sales (second person).
Is so much better than:
❌ Holly is a website designer who works with small businesses who want to be seen and make sales online.
People buy from people, if in doubt, ask yourself what would you say in conversation with them and write that down.